An Open Letter to the CW (Re: Summer schedule, or lack thereof)

By theTVaddict on May 6th, 2010

Dear CW,

In response to today’s announcement that your “summer strategy” for attracting viewers involves re-airing the defunct Alex O’Loughlin drama MOONLIGHT on Thursday nights starting June 3rd following encore episodes of the first season of the THE VAMPIRE DIARIES, we’ve got six words for you: Thank goodness for USA and TNT. And that’s us taking the high road.


We’ll have you know, our gut-reaction — after of course we took it upon ourselves to mentally downgrade your network from proverbial fifth place also-ran to cable status and taking the time to wonder aloud what exactly the CW has against actual viewers — was one of a far harsher nature. That is until we realized that perhaps we’re being too hard on the little-network-that-can’t-seem-to-get-it-right. After-all, if the economic model does not allow for your network to air original programming in the summer (or throughout most of the winter for that matter) then so be it. Our only request, assuming of course your programming strategy continues to involve raiding the vault of your WB and CBS parent companies for programming — is that perhaps next summer — YOU GET A LITTLE MORE CREATIVE!

Think about it.

How cool would it be to have paired 90210 with episodes of the original series that started it all on Tuesday nights? Or — in an effort to get fans excited for your NIKITA reboot that Deadline Hollywood’s Nellie Andreeva is calling a virtual lock for a pick-up next season — why not program a Wednesday night of female empowerment featuring the one-two punch of ALIAS and VERONICA MARS? Embarrassed over the young demographic that FOX has attracted thanks to the success of GLEE? How about airing Ryan Murphy’s POPULAR, which if memory serves is GLEE minus the music! And finally, just to shut this somewhat critical TV Addict up, would it be too much to ask for a Sunday night of our personal favorites including FELICITY, EVERWOOD and JACK & BOBBY? Figured it couldn’t hurt to ask.

XOXO,
The TV Addict